Celebrating Pride Month and Diversity with 5 Core Values

Here at 99 Walks, we want everyone to show up and be celebrated in their truest form, so much so that we made celebrating diversity a pillar of the company from the start, incorporating it into our core values. During Pride Month, we took a closer look at the values that guide us and found five that embrace the LGBTQIA+ community, as we embrace and love all those that make up our colorful world. 

We start with Core Value #15: Celebrate our differences. Around here, we know that our differences are what make us who we are. No two people are the same. We all come from different places, different backgrounds, and are on different journeys. We love to hear individual stories and we love to learn about what makes us unique. This is worth celebrating every day. 

At 99 Walks, we believe that closets are for sneakers. We believe no one should have to hide who they are. We welcome everyone into our community with open arms and accept them in their truest form. And this is why we love Core Value #19: Every person deserves the chance to become the fullest expression of the person they were meant to be.

Because we know that sticks and stones aren’t the only thing that will harm you, we stand by Core Value #40: Words are powerful and important. Choose them with care. This is why we think before we speak, apologize and change when we get it wrong, and never stop educating ourselves and evolving. 

Turning a blind eye to any form of injustice is wrong. It is the cause of deep-rooted pain and is a failure to act in defense of what is true and right. At 99 Walks, we focus on Core Value #50: Do the right thing. Even when it's not the easy thing. Because everyone deserves fair treatment and justice, and it’s dependent on us to protect and stand up for one another.

And last, but certainly not least, is Core Value #54: Support each other. Our Pack Members will tell you that we are a supportive group of women, cheering each other on  despite our differences. In fact, we celebrate our differences, making room at the table for everyone. After all, it’s our differences that make life fun and so very interesting.

So this Pride Month, no matter what makes you unique, we see you. We accept you. We love you. And we will walk into a better, and more accepting, future for all. Together.


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